Introducing PlanAR.

VAR Unit, the startup who brought you Displar, is back again with a brand new augmented reality app to help you make the most of your home by getting you the exact data you need to make the most precise measurements. Whether you’ve designed the ideal workplace or the home of your dreams, you still […]

Redrawing The Lines of Fiction with AR

Emerging technologies have always greatly enhanced the impact of storytelling. When radio allowed us to hear voices, a new emotional depth was accessed. Later, film and television opened new possibilities to relay narratives visually. Currently, social media is enabling everyone make their daily lives into a story, transforming friend lists into built-in audiences.   Augmented […]

Augmented Creativity

When exploring cityscapes, especially those unfamiliar, nothing quite sets the scene like graffiti does. The striking colors, the labyrinthine designs, and the coded messages they contain are of fascination to tourists and city-dwellers alike. Although it has always existed in one form or another, graffiti as it has developed in the past fifty years regularly […]

Welcome to the blog

Hello, reader. Thanks for dropping by. Make yourself comfortable. You didn’t stumble upon this blog by accident. You’re curious about augmented reality (AR) technology. And chances are you’ve encountered it before. Perhaps you got caught up in the Pokemon Go craze of 2016 (and perhaps you’re still playing it). Or if not, maybe you’re more […]